Content Management, Strategy & Development

Crafting compelling content is more than just writing—it’s about delivering the right message to the right audience at the right time, using data to back every move. As a seasoned content strategist, I’ve spent over a decade helping brands across industries—businesses, nonprofits, ministries, and media companies—sharpen their voice, connect with their audience, and drive engagement.

Through competitor research, customer journey mapping, and content gap analysis, I ensure your brand stands out in a crowded market. Whether you need content calendars, SEO-rich blogs, or cross-channel campaigns, I map your content to your audience’s needs, using data analysis and user insights to build strategies that truly resonate. From crafting buyer personas to developing editorial plans, I’ll help you create content that doesn’t just sound good—it gets real results.

Please click on the website icon at the top of the page to return to the main page, or keep scrolling to explore case studies that highlight how my content strategy has driven real results for brands across various industries.

The Challenge: 

Shannon Evette, author of “Worthy: Live Your Highest Calling” wanted to capitalize off of the success of her book to create digital streams in 2020.

Action:

After conducting competitor research and creating buyer personas, I repurposed concepts from the book, “Worthy” to develop content for digital courses. I built these courses in the learning management platform, Kajabi. These courses included e-books, email marketing campaigns, video content, graphic designs, and lead magnets that I developed and executed. In order to sell these courses, I mapped the content to user journey to create in-depth editorial plans. Based on the buyer personas, I created various content roadmaps.

After the success in sales from The “Worthy Healing Academy,” I used the content from Shannon’s growing YouTube channel to develop 20 courses with themes surrounding weight loss, personal growth, and mental health.

Key Strategies:

  • Competitor research
  • Customer journey mapping
  • Editorial calendar creation
  • Buyer persona creation

Results:

My content strategy resulted in over $13,000 in weekend sales, with an over 40% conversion rate.

The Challenge: 

WealthBuilders, a financial empowerment organization, wanted to grow their email list and conversions. 

Action:

I conducted a content audit and user journey analysis, to cross-promote blogs in email marketing campaigns. After conducting in-depth keyword research, I ghost-wrote blogs using SEO strategy with corresponding email campaign funnels.

Key Strategies:

  • Content audit
  • Customer journey analysis
  • Keyword research
  • Content mapping 
  • Email marketing
  • Social media marketing

Result:

Wealthbuilders has experienced an average of 11% growth in subscribers monthly. The past six months have resulted in exponential growth for the WealthBuilders email marketing efforts.

Content Calendar Creation/Management

I’ve created and managed content calendars in platforms like Asana, Monday.com, Workfront, Notion, and Google Calendar. These tools have helped me oversee projects from ideation to completion, ensuring smooth collaboration and timely delivery. Whether it’s planning social media campaigns, editorial schedules, or complex marketing initiatives, I ensure every task is aligned with broader business goals and executed with precision.

The Challenge: 

In 2018 Ambo TV, a brand new OTT network, wanted to break into the faith-based digital space.

Action:

I used holistic, low-cost persona and competitor research to conduct a content gap analysis. After identifying the content needs, I determined that this brand needed to establish social proof quickly. I quickly developed this within 30 days by researching high-profile industry influencers who could help promote this brand while benefiting from cross-promotion. These campaigns were packaged in the form of “interview” style articles housed on the digital website where Ambo TV hoped to experience growth.

Key Strategies:

  • Persona and competitor analysis using Semrush 
  • Content gap analysis
  • Low-cost influence marketing through cross-promotional articles 

Result:

Within one month of making the changes, Ambo TV experienced growth in its website traffic. They established longstanding relationships with industry influencers who promoted the new brand free of charge.