Content that converts.
For over a decade I have built strategies that help businesses, nonprofits, ministries, and media companies speak clearly, reach people, and grow with intention. I research competitors, map customer journeys, and analyze gaps so you can publish content that pulls people in, ranks on search, and drives them to act.
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I create calendars that keep you posting, blogs that climb search engines, and campaigns that stretch across platforms to meet people where they scroll. I design personas, draft editorial plans, and track behavior so every word works, every message moves, and every effort produces results you can measure.
Click the website icon at the top of the page to return to the main menu, or keep scrolling to see case studies that highlight how my content strategy has created real impact across industries.
Case Study: Shannon Evette and The Sanctuary Ecosystem
The Challenge
Shannon Evette wanted to expand her influence beyond her book Worthy by creating digital courses, launching a social networking app, rolling out branded merchandise, and building thriving membership communities. To make that vision real, she needed a content strategy that could connect all of these pieces into one scalable ecosystem.
The Action
I led content strategy across multiple initiatives, applying the core skills that drive real growth:
- Audience Insight: Built buyer personas and mapped customer journeys to uncover what Shannon’s audience valued most.
- Content Architecture: Transformed her book into a digital academy with courses, ebooks, videos, and email campaigns.
- Platform Fluency: Developed content inside Kajabi, created in-app flows for The Sanctuary, and built roadmaps for YouTube and membership hubs.
- Conversion-Driven Strategy: Executed campaigns with lead magnets, launch copy, and editorial calendars that guided users from awareness to purchase.
- Scalability and Repurposing: Repurposed Shannon’s YouTube content into more than 20 courses and structured content for over 10 membership hubs.
- Community-Building Content: Designed onboarding flows, discussion prompts, and content schedules that fueled app adoption and member engagement.
- Strategic Storytelling: Aligned every piece of content with Shannon’s brand voice so her message stayed consistent across books, courses, merch, and communities.
The Results
- Created sustainable content for more than 10 active communities.
- Generated more than $13,000 in weekend course sales with a 40 percent conversion rate.
- Sold more than $200,000 worth of Sanctuary merchandise through a coordinated content rollout.
- Launched The Sanctuary app with over 1,000 downloads and a clear onboarding journey.
Case Study: Scaling WealthBuilders’ Subscriber Growth
The Challenge
WealthBuilders wanted to expand their global reach by growing their subscriber base and converting more followers into active participants. They needed a content strategy that aligned with business goals, optimized user experience, and drove measurable growth across digital channels.
The Action
I helped create end-to-end digital experiences that funneled people into purchasing books and event tickets. My role centered on building a content strategy that turned interest into engagement and engagement into measurable growth in the areas of:
- Audience Insight: Analyzed customer behavior and platform analytics to refine journey mapping and align content with user needs.
- Content Architecture: Audited and restructured existing content into marketing funnels that moved subscribers toward conversion.
- Platform Fluency: Coordinated design, QA, and testing across multiple platforms, ensuring content delivered a seamless experience.
- Conversion-Driven Strategy: Ghostwrote SEO blogs, developed email funnels, and executed paid campaigns across Meta, Instagram, and LinkedIn to guide users through the funnel.
- Scalability and Repurposing: Repurposed WealthBuilders Podcast content into blogs, email campaigns, and funnel assets to extend reach and promote high-ticket events.
- Community-Building Content: Positioned content as ongoing financial mentorship, not one-time tips, creating consistent subscriber engagement.
- Strategic Storytelling: Translated stakeholder vision into campaign briefs and project plans that kept execution on track while maintaining brand voice.
The Results
WealthBuilders wanted to expand their global reach by growing their subscriber base and converting more followers into active participants. They needed a content strategy that aligned with business goals, optimized user experience, and drove measurable growth across digital channels.
- Improved brand visibility and engagement through paid social campaigns across Meta, Instagram, and LinkedIn.
- Increased subscribers by 2,673.65 percent in six months through global content campaigns.
- Achieved an average 11 percent monthly subscriber growth.
- Drove exponential email engagement
Case Study: Breaking Ambo TV Into a Digital Space
The Challenge
In 2018 Ambo TV launched as a new OTT network and needed to break into the faith-based digital space. As an unknown brand, they faced the challenge of building credibility and attracting an audience quickly with limited resources.
The Action
I designed a content strategy focused on establishing social proof and authority from day one:
- Conducted persona and competitor analysis using Semrush to identify content gaps and opportunities.
- Developed a low-cost influencer strategy built on reciprocity by cross-promoting high-profile industry voices.
- Created interview-style articles that positioned influencers as partners while showcasing Ambo TV as a new hub for faith-based content.
- Launched the campaign within 30 days, packaging articles for the digital site to drive immediate credibility and audience interest..
The Results
- Increased website traffic within the first month of launch.
- Built relationships with key influencers who promoted the brand at no cost.
- Established Ambo TV as a credible player in the faith-based digital media space.
Christine Thomasos 